Redesigned Newsweek doesn't get the bump it hoped for

This article from the New York Observer reports that the redesigned Newsweek did not get the bump in circulation it was hoping for.

Newsweek retooled its coverage to be less up-to-date and instead have more heavy reporting and analysis. But from the beginning, the intention that was voiced by Newsweek was that the magazine was aiming to be more highbrow, and attract more affluent readers that advertisers could target to, than be a hot mag off the rack.

I hardly know anyone who sees The Economist on the newsstand and grabs it as an impulse buy; Newsweek is moving in that direction, rather than becoming more People-like (or Time-like, for that matter). (Note: The NYO article also looks at how The Economist is doing compared to a year ago.)