Don't think news sources didn't try to take advantage of the Internet in the beginning, this Poynter article says, just realize that early Internet technology was so bad that some news leaders didn't think it would take off, and if it did, that it would be too difficult to use (for, say, the legions of bloggers and news aggregate sites, all for free).
When the Internet picked up and other people found easier, better ways to use it, the news sources who were ahead were stuck with outdated technology. And like good, Depression-era journalists, they tried to squeeze the juice out of their old stuff like they would with an old press. But technology improves exponentially, and news sources were soon behind the game.
You know the rest of the story from here.
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